Any of this sound like you?
- You're still employed, doing the work while someone else keeps most of it.
- Someone asked your price and you apologised for it.
- A client said "I'll book in soon." They never did.
- You're brilliant in the room and lost outside it.
- You went self-employed for freedom and got worse hours.
- That's not you being bad at this. Nobody taught you the other half of the job.
Nobody teaches therapists the business side.
Not at college. Not on CPD. Not by whoever employed you. So you looked at other therapists and copied them. But they were guessing too. That's how we all ended up here. Undercharging. Discounting to fill gaps. Waiting for the phone.
And it shows in how clients treat us.
We complain they treat massage like a treat. Then we sell it like one. Vouchers. Offers. Book when it hurts. You can't teach someone this is healthcare while you run it like a spa day.
And it shows in how clients treat us.
We complain they treat massage like a treat. Then we sell it like one. Vouchers. Offers. Book when it hurts. You can't teach someone this is healthcare while you run it like a spa day.
What You Get?
The Massage Business Operating System
Nearly twenty years of working it out, written down in the order you need it.
Nearly twenty years of working it out, written down in the order you need it.
- Your numbers first. What you need to earn, what to charge, what to stop doing.
- A price that holds. How to set it, say it out loud, and raise it without losing your best clients.
- Rebooking that isn't awkward. They didn't get busy. Nothing happened when they left. This fixes that.
- Keeping the clients you've got. Far cheaper than finding new ones.
- Getting found. Being the therapist people are told about, without living on social media.
- Growing past yourself. Bringing in another pair of hands without it falling apart.
The tools are already built
Break-even calculator. Income goal calculator. Pricing calculator. Type your numbers in, they do the sum.
Plus fillable templates with worked examples in them, so you can see what "done" looks like.
Seven volumes. Thirty modules. Yours to keep, with every update.
Break-even calculator. Income goal calculator. Pricing calculator. Type your numbers in, they do the sum.
Plus fillable templates with worked examples in them, so you can see what "done" looks like.
Seven volumes. Thirty modules. Yours to keep, with every update.
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Why me?I'm Joshua Lawton. Nearly twenty years a massage therapist. Spas, salons, cruise ships, private care. Today I run North London Massage Therapy, a mobile and corporate practice with a team. My clients include seven-time World Snooker Champion Ronnie O'Sullivan and German Masters Champion Anthony Hamilton. I'm not the most qualified therapist in the country. There are people out there with better hands than mine. Some of them can't fill a Tuesday. Qualifications tell you how good someone is at treating people. They tell you nothing about whether someone can run a business. That's the bit I got good at. Eventually. This is what I wish someone had handed me on day one. |
Try it first!
Don't take my word for it. Go and use it.
The first three modules of Volume 1 are free. No card, no trial, nothing to cancel. You get the workbooks and the break-even calculator. Put your real costs in and it tells you the number you need to earn. Most therapists have never done that sum. It takes about twenty minutes and it changes how you see your whole business.
Don't take my word for it. Go and use it.
The first three modules of Volume 1 are free. No card, no trial, nothing to cancel. You get the workbooks and the break-even calculator. Put your real costs in and it tells you the number you need to earn. Most therapists have never done that sum. It takes about twenty minutes and it changes how you see your whole business.
Do that first. If it doesn't convince you, don't buy the rest
The Investment
Before you say it's too expensive, are we talking price or cost?
The price is a one-off. That's today. The cost is another year at last year's rate. Another empty Tuesday. Another "I'll book in soon."
That's the expensive option. It just doesn't send you an invoice.
£697 ~ £497 for the first 25 members
Or three payments of £166
That's about the same as eight treatments.
The price is a one-off. That's today. The cost is another year at last year's rate. Another empty Tuesday. Another "I'll book in soon."
That's the expensive option. It just doesn't send you an invoice.
£697 ~ £497 for the first 25 members
Or three payments of £166
That's about the same as eight treatments.
No countdown, no fake deadline. When 25 people are in, the price changes.
MBOS + Direct Access to Joshua £1,497
Everything above, plus me. My direct number, a quarterly call on your actual numbers, and first look at anything new.
Strictly limited. There's one of me and I still treat clients four days a week.
Strictly limited. There's one of me and I still treat clients four days a week.
Video lessons are being filmed now. They land in your account as they're finished. Free, forever. Buy now and you get all of them.
What if it's not for me?
Do the free modules first. Break-even calculator, your numbers, the lot — no card needed.
If that doesn't convince you, don't buy the rest.
If that doesn't convince you, don't buy the rest.
Am I paying twice for the free modules?
No. If you've done modules 1 to 3 free, you're buying everything from module 4 onwards.
II've only just qualified — is it too soon?
Best possible time. You skip three years of bad habits.
I'm employed. Do I have to go out on my own?
No. Most people buy this before they jump, not after.
How long does it take?
The numbers section takes an evening and you'll feel it straight away.
Is this about technique?
No. Your hands are fine. This is everything around the treatment.
Do I get updates?
Yes, including the video lessons as they're filmed.
Can I pay monthly?
Three payments, no interest.
Does it work outside the UK?
The systems do. Tax and insurance bits are UK-specific.
One more year, or a different one. You already know what next year looks like if nothing changes.
You're not short of skill. You're short of a system.
You're not short of skill. You're short of a system.
